Renew your edge.

A knife becomes dull with use. Periodically, a chef must use a honing steel to realign the edge of each knife, allowing it to perform more efficiently and effectively.

Just as a knife requires a honing steel to realign its edge, businesses of all kinds need help and guidance to renew their performance and, in essence, their edge on the competition.

Honing Steel Marketing empowers small businesses and entrepreneurs to renew their competitive edge through a platform powerful digital marketing tools, content content creation and fulfillment services customized for each client, including reputation management, social marketing, online listings, custom Web sites, digital advertising, e-mail marketing and more, along with the consulting advice to make the tools work for you.

And through Honing Steel Hospitality, we provide the personal connection and small-business-focused consulting to improve your operations and profitability.

The power of two companies in one small business, ready to work for you.

We are Honing Steel. Renew your edge.

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The Honing Steel Blog


“Working with Matthew has been a key component in our brand development at Burgerhaus. His attention to detail and follow through helped us establish and solidify our culture and carried us to the next level.  Matthew’s long line of experience in the hospitality industry gave him the knowledge and competence to be able to answer any question we had while developing a plan of action to tackle any potential obstacles. From developing creative work on Adobe Illustrator to forming our key systems, to efficiently establishing, managing and leading a team, Matthew is a real-life Swiss Army Knife for restaurant start-ups.”

Evan Costas, Burgerhaus Restaurants

“Matthew brings a wide range of hospitality experience to help improve performance and identify solutions for success. His knowledge of systems, training and marketing brings transformative opportunities to the clients he serves.”

Jon Costas, Costas Restaurant Group

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Are you ready to renew your edge? Contact us today!