0 comments on “Should You Buy Twitter Followers?”

Should You Buy Twitter Followers?

As one of the longest-running forms of social networking, Twitter’s perfunctory style (only 140 characters per tweet) means it’s challenging to gain a following. Some restaurants avoid Twitter altogether because of the frustration of tweeting to an empty forest. That’s why those ads for fake followers can be so tempting.

But should you really do it?

The practice of paying for followers on Twitter isn’t new. In the 2012 presidential election, Mitt Romney attracted unwanted attention with a dramatic increase in followers in a single day. Fake followers are easy to get, inexpensive and can boost your confidence. Celebrities and brand names do it all the time. But, ethics aside, are fake fans a good idea? Here are both sides of the argument.

Sure, Buy Followers

With a few dollars, you can buy a few thousand followers and feel good about how your restaurant looks to others. If your competition has many followers, you can match that number or exceed it. There might be other reasons to buy followers; for example, you need to take a screenshot of your page for promotional reasons, or your restaurant will be in the limelight due to a news story. Having a stock of followers on Twitter lends legitimacy when others are looking. Also consider the law of attraction — if your account appears lively and interesting enough that many people follow it, others will want to participate. There’s nothing wrong with buying a few followers to get real ones.

Don’t Buy Followers

One good reason not to buy followers is that others probably don’t care that much about your follower count. Spend some time on Twitter, and you’ll soon realize what matters is the quality of your tweets and ability to capitalize on hashtags. Do those two things, and you’ll acquire followers naturally. Another reason to avoid fake fans is that the companies providing them control their accounts. You could wind up with throngs of followers whose profiles promote causes you don’t believe in or are antithetical to your business.

There are other quick ways to get followers besides buying them. Hold a contest on your Facebook page or Instagram account and make a requirement that entrants follow you on Twitter. An even more solid route: Host an Amazon giveaway. Choose a book or other product on Amazon that reflects your cultural ethos. When you designate it as a giveaway, Amazon will ask for your Twitter handle and let you require the participants to follow you. Since thousands of people enter Amazon giveaways, you’ll soon be hearing the pleasant ping that means a new follower has landed in your nest.

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0 comments on “Top 5 Ways to Leverage Social Media for Your Business”

Top 5 Ways to Leverage Social Media for Your Business

Once upon a time, building your business meant registering with the Yellow Pages and hoping people would find you. These days, the tidal wave of social media has left businesses awash with opportunities to connect with new and existing consumers around the clock. In fact, 95 percent of millennials expect brands to have a presence on Facebook and 80 percent expect them to be on Twitter. Simply put: If you want to grow your business, you need to get social.

Here are five ways to use your social media pages as a business tool to create new customers and ultimately drive real income.

1. Target Your Market

Facebook ads let you specifically target your ideal customers and encourage them to like your page. You can narrow the field by region, age, other pages they already like, and other relevant details. Combined with a social media icon on your website, soon you can start attracting qualified leads on social media.

2. Create Real Dialogue

Once you have people interested in your social media pages, you’ll need to stay engaged. Your social media management strategy should include more listening than talking. Take polls, respond to questions and comments, and get to know your base. As a small business, positive and personable engagement on social media can really set you apart from your competitors.

3. Become a Thought Leader

Start sharing valuable resources. Industry papers, new articles or your own thoughtful blog content all make meaningful posts. As you become known as a go-to source for interesting content and timely information, your business’ reputation will grow and improve.

4. Build Trust

Your social media pages can also be a venue for building trust with the public. Be routine and prompt with your responses to followers, and post content on a regular basis. Is there an industry crisis or problem you can help with? Offer advice and service right away. Your responsiveness on social media will send the message that you treat customers with quick and friendly service every time.

5. Direct People to Your Website

A robust “About” section that includes a link to your website helps convert people from online followers to real life customers. You never want to spam people with constant links back to your site, but a healthy dose of blog content leading there can drive traffic.

Your social media pages are not a “set and forget” operation. When it comes to social media management, you’ll need to monitor them as much as possible to cultivate meaningful relationships. Once you do, your social pages can be an excellent source for leads and real money!

0 comments on “It’s 2017 and Some Businesses Still Don’t Know What SEO Means”

It’s 2017 and Some Businesses Still Don’t Know What SEO Means

You’d be forgiven for thinking that every business had some kind of search engine optimization (SEO) strategy by now. After all, Google’s been around for nearly 20 years — and Yahoo! even longer. Still, 42 percent of businesses think SEO is just about adding keywords to their website, according to a British study. Even more shockingly, 5 percent have no clue what SEO even means. So why, in 2017, is SEO still so misunderstood?

1. There’s So Much Misinformation Out There

The internet bubbles with SEO misconceptions. Some so-called SEO experts promise to transform your rankings overnight — promises they often break. Others focus way too much on keywords like it’s still 1998. The whole thing can be, well, pretty confusing.

This is where a good marketing and business consulting company can help. Professional digital marketers can create an SEO strategy that suits your small business. These professionals don’t need to use big bold claims. Instead, they slowly optimize your website for long-term results.

2. Businesses Don’t Realize the Power of SEO

Ninety-three percent of online experiences start with a search engine, and Google now manages at least 2 trillion searches every year. Still, many small businesses are completely unaware of these facts. The truth is, SEO is one of the most effective digital marketing strategies out there. It can help you garner new leads and expose your brand to a global audience.

A good digital marketer will explain all of the benefits of SEO to you and suggest the best methods to increase your rankings naturally.

3. Businesses Confuse SEO With Other Types of Digital Marketing

SEO is often confused with content marketing. Or email automation. Or any other type of digital marketing practice you can think of. That’s because many companies bundle services under the label, “digital marketing,” as if it’s all the same thing. It’s not.

Primarily, SEO concerns natural traffic from search engines. It’s completely different from paid advertising or pay-per-click.

4. Search Engines Are Always Changing Their Algorithms

Google announced several algorithm changes in 2016, leaving small businesses to play catch-up. Again, a professional digital marketing consultant is the best way to tackle any changes that influence your search rankings. These professionals are always one step ahead of any SEO-related development, helping you to maximize your site’s rankings on the search engines.

If you still don’t have an SEO strategy or are frustrated with your current one, choose a digital marketing consultant that provides you with a decent return on your investment. This way, you can slowly generate leads to your pages, boost sales and drive business growth.