Once upon a time, building your business meant registering with the Yellow Pages and hoping people would find you. These days, the tidal wave of social media has left businesses awash with opportunities to connect with new and existing consumers around the clock. In fact, 95 percent of millennials expect brands to have a presence on Facebook and 80 percent expect them to be on Twitter. Simply put: If you want to grow your business, you need to get social.
Here are five ways to use your social media pages as a business tool to create new customers and ultimately drive real income.
1. Target Your Market
Facebook ads let you specifically target your ideal customers and encourage them to like your page. You can narrow the field by region, age, other pages they already like, and other relevant details. Combined with a social media icon on your website, soon you can start attracting qualified leads on social media.
2. Create Real Dialogue
Once you have people interested in your social media pages, you’ll need to stay engaged. Your social media management strategy should include more listening than talking. Take polls, respond to questions and comments, and get to know your base. As a small business, positive and personable engagement on social media can really set you apart from your competitors.
3. Become a Thought Leader
Start sharing valuable resources. Industry papers, new articles or your own thoughtful blog content all make meaningful posts. As you become known as a go-to source for interesting content and timely information, your business’ reputation will grow and improve.
4. Build Trust
Your social media pages can also be a venue for building trust with the public. Be routine and prompt with your responses to followers, and post content on a regular basis. Is there an industry crisis or problem you can help with? Offer advice and service right away. Your responsiveness on social media will send the message that you treat customers with quick and friendly service every time.
5. Direct People to Your Website
A robust “About” section that includes a link to your website helps convert people from online followers to real life customers. You never want to spam people with constant links back to your site, but a healthy dose of blog content leading there can drive traffic.
Your social media pages are not a “set and forget” operation. When it comes to social media management, you’ll need to monitor them as much as possible to cultivate meaningful relationships. Once you do, your social pages can be an excellent source for leads and real money!