As people are increasingly spending more time with their eyes glued to screens, it’s vital to have a social media strategy in place. With so many different platforms out there, it’s imperative to know how to use them all and be able to cater to each one’s nuances.
Here are three reasons why you shouldn’t underestimate the use of social media for your business marketing strategy.
1. Reach a Greater Audience Organically
In the United States alone, over half of all small businesses increased their social media marketing budgets this year. People all around the world are now more glued to their personal screens than ever before, with Facebook statistics today showing there are more than 1.2 billion users.
2. Create a Loyal Community
People are often more willing to buy from a brand that they feel a connection with. Nowadays, this means a digital connection — when they are subscribed to your social media channels, you can personally interact with them and meet their needs.
3. Advertise for Free
Besides the many free platforms out there, you can get your most loyal customers to advertise for you, at no cost at all. When they are genuinely interested or convinced that your product is the best, they are likely to share it among their own social network. And your reputation grows. And so your marketing efforts can be more targeted and efficient while costing you much less in the long run.
Proper Planning and Investment
However, in order for your social media marketing plan to be effective, you must be willing to put in the time, research and initial investment. Don’t be afraid to spend a lot of time in the beginning learning how various platforms work, updating your tools and apps, and getting to know the world of digital marketing.
Then later, once your business is up and running, you will have an easier time managing your digital networks and seeing results. Today, more than ever, social media is more important and essential for businesses. But the key is planning a strategy that works for you and your market.
Need help with formulating your next social media strategy? For more advice, tips and digital consultation, call us today.