Sites like Yelp, Google Reviews and Zomato are dominating the digital landscape and telling your potential customers where to go. Make sure your raving fans are sharing their love for your restaurant online.
Capture Contact Info
Before you learn how to capture a positive review, you’ll need a strategy to avoid negative reviews:
- Place a survey card on each table. Don’t pass the card out with the check; put the survey card in a card holder where it is visible and easy to see. Ask your server team to refer to the survey card and encourage patrons to fill it out.
- Keep the survey brief (no more than five questions) with check-the-box options to make it easy and convenient. Give them a contact info section where they can enter a drawing for a prize, such as a gift card for a free appetizer, free dessert, etc.
Once you’ve captured the contact information of your raving fans, create a follow-up email campaign that asks them to review your restaurant on other sites. Provide links to the sites in the email to make it easy for them and offer rewards for bringing in a copy of their online review the next time they dine.
Not a fan of the card method? No problem. Retailers have been using online surveys and contests in exchange for contact information with great success. For example, while large companies like Home Depot have their own survey sites, you can use survey tools like SurveyMonkey, or an experienced digital hospitality consultant can assist you with a custom survey feature on your website.
While many people use third-party sites to read reviews, if your restaurant has a landing page dedicated to reviews that appear in the search results, it will get traffic.
Looking for a creative tip? Personalize the page with patron photos and images. Invite your mom to star in her personal photo shoot and review! Be sure to use the caption “Sincerely, Mom,” or use the parent of a chef, hostess or lead server.
Respond to Social Media
If you already have a reputation management strategy in place to deal with negative reviews, it will be easy to implement a policy toward the positive reviews. Whenever someone gives your restaurant a five-star rating, make a comment and ask them to review your restaurant on another site as well. Be sure to thank them, include a link to your restaurant page on the review site, and offer to give them a photo shoot for your reviews page the next time they visit.
Getting positive online reviews for your restaurant isn’t difficult; it just takes a little effort backed strategy and creativity.