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Why Your Business Should Want More Reviews on Review Sites

The importance of responding to customers online could not be more prevalent as reviews continue to grow more than ever before. Aside from the fact reviews from customers help others decide whether they should visit a business or not, reviews are now more prevalent on search results pages — meaning a lot of eyes can see what is being said about your company online.

The influence reviews have on shoppers is staggering: more than 88% of online shoppers incorporate reviews into their purchase decisions (Webrepublic, 2015). Businesses are told to get more reviews on review websites to keep attracting new customers. With so many review websites out there, where does a business even begin? Your business may be afraid to manage customer reviews on review sites as you may not want to end up in one of these situations:

  • receive zero reviews
  • receive zero recent online reviews
  • receive negative online reviews
  • or, your business simply has unmanaged online reviews across multiple review websites

Unfortunately, your business is missing out. This lack of free online word of mouth is actually hurting your business through inaction, because reputation drives conversion.

1) Business reviews and social posts help shape your company’s online reputation.

In fact, one of the worst things your business can do is ignore your online reviews and social posts. As easy as it is to make a mistake when handling your business’s online reputation, it can also be easy to recover if done properly (and with apology). While damage will inevitably happen, your business can take steps to mitigate the degree of damage that can occur. The biggest mistake of all your company can make is not participating in helping to shape the conversation about your company online.

2) Business reviews provide valuable feedback for your business.

While it can be easy for your business to take negative comments to heart, it is important to recognize that reviews are constructive feedback. All in all, reviews are valuable feedback! They help your company gauge their performance and see how you can improve. There is always room for improvement and a lot can be learned even from positive business reviews. Through reviews, your business can see which products or services you should be boasting, which needs work, and even discover which employees rock at customer service.

3) Your business reviews can now appear in search results.

Search engines have caught on to the popularity of reviews and are now displaying them more prominently. So, if someone searches for your business, there is a chance that reviews from review websites could be displayed on the search engine results pages. In Google’s markup—the annotated content that appears in search—of a company or product, business reviews and ratings can now be included in search results. In other words, when a user performs a search on Google, Google will find and possibly display review summaries from online business reviews and consumer ratings. Below is an example of how business reviews now showing up in search results.

How can businesses get more reviews?

There are a variety of methods your business can employ to ask for more business reviews, including emailing consumers manually, using surveys, asking consumers to leave reviews with codes and review sites on their receipts, or utilizing review generation software to automate the business review process.

Three important review website management tips:

1) Remember to add or claim listings on the top review sites.

It’s a good idea to add or claim a listing or business profile on the most popular review sites (unless your business doesn’t fit with the niche), correct your business’s listing information and start getting more business reviews!

2) Your business should keep asking customers for reviews.

Asking the average customer for a review can be hard work. Granted, it is often easiest to get reviews from consumers that are either really happy or really unhappy with the level of service they were provided. Your business should always remember to ask as customers are busy creatures and will not remember unless they are asked or reminded to leave feedback.

3) Customers are more open to leaving reviews on review sites.

Why not just ask for business reviews or testimonials on your business’s website? Well, asking consumers to leave a review on your business’s website seems a lot more screened and inauthentic than simply asking consumers to leave reviews on a trusted review site. Since the review site is a third party, it feels more open for customers to leave an honest, unbiased review.

Business reviews are here to stay.

In conclusion, there’s no getting away from business reviews. The good news is that there are methods to get more business reviews as well as effectively managing reviews from customers. Also, businesses needn’t fear negative online reviews, as there are ways to negate the effect of negative reviews.

0 comments on “30 Digital Advertising Statistics for Businesses”

30 Digital Advertising Statistics for Businesses

While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create visibility across a variety of channels that are oversaturated with businesses trying to stand out.

Although there are many new players in the online marketing landscape like email, social media, and reputation, digital advertising isn’t set to slow down yet—a statement that’s underlined by the fact that ad spend is set to grow from $83 billion in 2017 to over $129 billion by 2021 (DMB Adobe).

We’ve compiled this list of top advertising stats so you can spend your advertising dollars where it matters, and get the ROI you need to thrive in the digital world.


Statistics about Digital Advertising

1. Digital advertising spending is set to grow from $83 billion this year to $129+ billion by 2021.

2. Google and Facebook are set to rake in 63.1% of digital advertising spending in 2017.

3. Google has +20% year-over-year advertising revenue growth, Facebook has +62% year-over-year growth.

4. 39% of marketers list search engine marketing as their top business priority for 2017.

5. Marketers that invest over 10% of their budgets on measurement are three times more likely to beat their sales targets by 25% or more.

6. 56% of advertising use engagement to measure success, 21% use conversion & revenue.

7. 34% of social media marketers list “tying social campaigns to business goals” as a top challenge.


Video Advertising Statistics for 2018

8. 2017’s video advertising spend is $13.23 billion, and projected to reach $22.18 billion by 2021.

9. 68% of consumers respond positively to watching video ads for mobile app rewards.

10. 52% of marketers believe that video is effective for brand awareness.

11. Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers.

12. 51.9 percent of marketing professionals worldwide name video as the type of content with the best ROI.

13. According to retailers, video can account for a 40% increase in purchases.

14. Mobile shoppers are 3x as likely to watch a video than desktop shoppers.

15. 46% of users act after viewing an ad.

16. 80% of consumers remember a video ad they viewed in the past 30 days.

17. Combining video with full-page ads boosts engagement by 22 percent.

18. E-commerce sellers find that using product videos increases product purchases by 144%.

19. Video ad completion rate for videos 15 seconds long is 93-95%, with 30 second videos seeing a completion rate of 92-93%.

20. Over half of video advertising is viewed on mobile.


Mobile Advertising Statistics

21. Americans spend 71% of their online time on mobile, with Canada and the UK coming in at 62% and 61% respectively.

22. Average smartphone conversion rates are up by 64%.

23. Mobile advertising accounts for $37 billion of the $73 billion total ad spend (51%).

24. 81% of consumers feel negatively about mobile add pop-ups.

25. Mobile accounts for 60% of click share on Google Search ads, compared to desktop’s 32%.

26. Search ad spending on mobile is set to rise by 25% in 2017.


Social Media Advertising Statistics

27. 70% of advertisers plan to increase their mobile social advertising budget in 2017.

28. 26% of Facebook Users that click ads make a purchase.

29. Images account for 75-90% of Facebook advertising effectivity/performance.

30. The best headline length for a Facebook ad is four words, with 15 for the description.

Sources: DMB Adobe, 2017 | Smart Insights, 2017 | KPCB, 2017 | Digital  Marketing Depot, 2017 | eMarketer, 2017 | CMS Report | WordStream, 2017 | Small Biz Trends, 2016 | WowMakers, 2016

 

Contact us to get started with digital advertising for your business today!