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30 Digital Advertising Statistics for Businesses

While the world of online marketing has expanded far beyond paid advertising, advertising still plays a very important role in generating revenue and business. Digital advertising is the top of the “new advertising stack,” and it’s what can create brand awareness, drive sales, and create visibility across a variety of channels that are oversaturated with businesses trying to stand out.

Although there are many new players in the online marketing landscape like email, social media, and reputation, digital advertising isn’t set to slow down yet—a statement that’s underlined by the fact that ad spend is set to grow from $83 billion in 2017 to over $129 billion by 2021 (DMB Adobe).

We’ve compiled this list of top advertising stats so you can spend your advertising dollars where it matters, and get the ROI you need to thrive in the digital world.


Statistics about Digital Advertising

1. Digital advertising spending is set to grow from $83 billion this year to $129+ billion by 2021.

2. Google and Facebook are set to rake in 63.1% of digital advertising spending in 2017.

3. Google has +20% year-over-year advertising revenue growth, Facebook has +62% year-over-year growth.

4. 39% of marketers list search engine marketing as their top business priority for 2017.

5. Marketers that invest over 10% of their budgets on measurement are three times more likely to beat their sales targets by 25% or more.

6. 56% of advertising use engagement to measure success, 21% use conversion & revenue.

7. 34% of social media marketers list “tying social campaigns to business goals” as a top challenge.


Video Advertising Statistics for 2018

8. 2017’s video advertising spend is $13.23 billion, and projected to reach $22.18 billion by 2021.

9. 68% of consumers respond positively to watching video ads for mobile app rewards.

10. 52% of marketers believe that video is effective for brand awareness.

11. Online shoppers who view demo videos are 1.81x more likely to purchase than non-viewers.

12. 51.9 percent of marketing professionals worldwide name video as the type of content with the best ROI.

13. According to retailers, video can account for a 40% increase in purchases.

14. Mobile shoppers are 3x as likely to watch a video than desktop shoppers.

15. 46% of users act after viewing an ad.

16. 80% of consumers remember a video ad they viewed in the past 30 days.

17. Combining video with full-page ads boosts engagement by 22 percent.

18. E-commerce sellers find that using product videos increases product purchases by 144%.

19. Video ad completion rate for videos 15 seconds long is 93-95%, with 30 second videos seeing a completion rate of 92-93%.

20. Over half of video advertising is viewed on mobile.


Mobile Advertising Statistics

21. Americans spend 71% of their online time on mobile, with Canada and the UK coming in at 62% and 61% respectively.

22. Average smartphone conversion rates are up by 64%.

23. Mobile advertising accounts for $37 billion of the $73 billion total ad spend (51%).

24. 81% of consumers feel negatively about mobile add pop-ups.

25. Mobile accounts for 60% of click share on Google Search ads, compared to desktop’s 32%.

26. Search ad spending on mobile is set to rise by 25% in 2017.


Social Media Advertising Statistics

27. 70% of advertisers plan to increase their mobile social advertising budget in 2017.

28. 26% of Facebook Users that click ads make a purchase.

29. Images account for 75-90% of Facebook advertising effectivity/performance.

30. The best headline length for a Facebook ad is four words, with 15 for the description.

Sources: DMB Adobe, 2017 | Smart Insights, 2017 | KPCB, 2017 | Digital  Marketing Depot, 2017 | eMarketer, 2017 | CMS Report | WordStream, 2017 | Small Biz Trends, 2016 | WowMakers, 2016

 

Contact us to get started with digital advertising for your business today!

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It’s 2017 and Some Businesses Still Don’t Know What SEO Means

You’d be forgiven for thinking that every business had some kind of search engine optimization (SEO) strategy by now. After all, Google’s been around for nearly 20 years — and Yahoo! even longer. Still, 42 percent of businesses think SEO is just about adding keywords to their website, according to a British study. Even more shockingly, 5 percent have no clue what SEO even means. So why, in 2017, is SEO still so misunderstood?

1. There’s So Much Misinformation Out There

The internet bubbles with SEO misconceptions. Some so-called SEO experts promise to transform your rankings overnight — promises they often break. Others focus way too much on keywords like it’s still 1998. The whole thing can be, well, pretty confusing.

This is where a good marketing and business consulting company can help. Professional digital marketers can create an SEO strategy that suits your small business. These professionals don’t need to use big bold claims. Instead, they slowly optimize your website for long-term results.

2. Businesses Don’t Realize the Power of SEO

Ninety-three percent of online experiences start with a search engine, and Google now manages at least 2 trillion searches every year. Still, many small businesses are completely unaware of these facts. The truth is, SEO is one of the most effective digital marketing strategies out there. It can help you garner new leads and expose your brand to a global audience.

A good digital marketer will explain all of the benefits of SEO to you and suggest the best methods to increase your rankings naturally.

3. Businesses Confuse SEO With Other Types of Digital Marketing

SEO is often confused with content marketing. Or email automation. Or any other type of digital marketing practice you can think of. That’s because many companies bundle services under the label, “digital marketing,” as if it’s all the same thing. It’s not.

Primarily, SEO concerns natural traffic from search engines. It’s completely different from paid advertising or pay-per-click.

4. Search Engines Are Always Changing Their Algorithms

Google announced several algorithm changes in 2016, leaving small businesses to play catch-up. Again, a professional digital marketing consultant is the best way to tackle any changes that influence your search rankings. These professionals are always one step ahead of any SEO-related development, helping you to maximize your site’s rankings on the search engines.

If you still don’t have an SEO strategy or are frustrated with your current one, choose a digital marketing consultant that provides you with a decent return on your investment. This way, you can slowly generate leads to your pages, boost sales and drive business growth.